Music as an Alternative Media

Music - what a great channel to reach publics. I heard this song today on the radio. It's a great example of alternative advertising. It's funny, innovative, hard to resist the message(and ignore). So...what is advertised? A well known chain of grocery store Walmart. They do it through a hip hop song called Club Walmart and it is performed by rappers Kia Shine, Young Joc and Cool Courtney. We can assume that the main target is young Afro-American audience. People are tired of boring alternative ways of advertising, but this here is a great idea. The lyrics are kinda odd though, but the melody and the rhythm are pretty catchy.

listen to the song here

Now if you wanna meet girls and I know a little place
It’s a zingy neighborhood and it’s open everyday
Afraid to get in and never got away
You should see this girl that I pulled yesterday

At the Walmart,Club Walmart, I met her at the grocery store
At the Walmart,Club Walmart, every second baby girls go alone X 2

If you call her, you get to know her, I’ll be scared too, got met at the folgers
At the Target Saturday Margaret,Italian Stallion, I met her at the car lick
She was jocking hard, I went to my shopping cart, it’s the Walmart shopping for the hallmark
… in the jar medicine,
... I ever been, everybody’s knowing me
Think I see my ace girl, I don’t give a damn though,
She could be my next girl, … her ebt, you can still be with me
...

Now if you wanna meet girls and I know a little place
It’s a zingy neighborhood and it’s open everyday
Afraid to get in and never got away
You should see this girl that I pulled yesterday

At the Walmart,Club Walmart, I met her at the grocery store
At the Walmart,Club Walmart, every second baby girls go alone X 2

In place filled with college girls, we gonna change the name
Club wiley worm, 24 hours, 7 days a week, no charge, they don’t even check for ID
They smile and say my name, soon as I enter , they look at my chain and say I’m a big spiller
… pocket full of cake.. , I’m in great place, the prices roving
I met a bad chick just last year, hey what do you know?
She’s my cashier she had a pretty smile, everybody perfect
Find More lyrics at www.sweetslyrics.com 
She did a great job, good customer service

Now if you wanna meet girls and I know a little place
It’s a zingy neighborhood and it’s open everyday
Its free to get in and never gotta pay
You should see this girl that I pulled yesterday

At the Walmart,Club Walmart, I met her at the grocery store
At the Walmart,Club Walmart, every second baby girls go alone X 2

I know, I know what you’re thinkin right, wrong one, you know that
But like if you go there like on a Sunday or Saturday man like, you see what we’re talking about though you know what im sayin?
Now every time I hit the store I see somebody that I know
Start pointing start whispering as soon as I hit the door
… yeah they know who I am
I’m gonna get the store deposit from the … money grand
Hello, how you doing man? Excuse me miss, I gotta tell you this
you a six star chick, who you in as I’ve been with I think I like it …
Nice purse, nice kicks , baby shine on your lips, would you wanna stop and give
… girl what I say
… cause she wanna parle …

Now if you wanna meet girls and I know a little place
It’s a zingy neighborhood and it’s open everyday
Its free to get in and never got pay
You should see this girl that I pulled yesterday

At the Walmart,Club Walmart, I met her at the grocery store
At the Walmart,Club Walmart, every second baby girls go alone.